She'll soon make her debut as a judge on America's Next Top Model.
And Ashley Graham gave a lesson in fierce and fabulous posing while on a bikini shoot in Mexico this week.
The Sports Illustrated cover girl, who turns 29 on Sunday, was in Cancun to star in a campaign for the brand Swimsuits For All.
She was staying at the beach resort with a host of other models but took time out for a solo pictorial on the beach
Fierce! Ashley Graham put her modelling skills to work while shooting a bikini campaign in Mexico this week
In demand: She was in Cancun to model for the brand Swimsuits For All
Cooling off: The model splashed around between takes
Picture perfect: Ashley looked at ease as she posed in front of the camera
VIP treatment: An assistant tipped bottled water on her hair to make sure her tresses looked just right
She looked at ease in front of the camera as she emerged from the water in a stylish patterned two-piece.
At one point, an assistant stopped the shoot to make sure her hair was just right.
Ashley, who is one of the most in-demand models, is gearing up for the launch of ANTM in December.
She told fans she' 'can't wait' until the new look show returns to screens.
Bikini fun: Ashley wore a playful patterned two piece swimsuit
Rita Ora is taking over from Tyra Banks as host of the modeling reality competition and Ashley will sit on the judging panel along with Paper Magazine chief creative officer Drew Elliott and celebrity stylist Law Roach.
The new season, which will air on VH1, will feature an all-female cast of aspiring supermodels.
Tyra is still involved in the show as an executive producer and is expected to make guest appearances throughout the season.
Birthday girl: The star turns 29 on Sunday
Coming soon to TV! Ashley is a judge on the new cycle of America's Next Top Model, which airs in early December
Ashley has championed inclusiveness in the modelling world and dislikes the term 'plus-size'.
'I have always been told plus-size starts at a size eight and it goes up to a size 16/18,' Ashley told Ellen DeGeneres earlier this year.
'So the majority of this room is considered plus-size. I hope you feel better about yourself,' Ashley said with a laugh.
And that's a wrap! Ashley headed back to shore after frolicking in the water
'That's the problem. Like, we're telling women that they are plus-size, and for me I just like to call it "curvesexilicious".'
She has appeared in a string of campaigns for brands including Lane Bryant and Levi has appeared in Vogue, Harper's Bazaar, Glamour, and Elle.
She has been married to videographer Justin Ervin for six years.
