After School CEO Cory Levy
"We're a bit like 10 years ago, Facebook, but we are used to give young people, Facebook too old, grandparents only use Facebook, Facebook no longer feel young interesting." After School CEO Cory said with a smile.
According to Cory speak, After School is currently active users at several million, the number of individual users is no exact data; however App Store downloads in the United States ranked seventh, followed by Messenger, Facebook, WhatsApp, Skype and other software later. "In the marketing we did not spend a penny, and now tens of thousands of spontaneous growth of users every day."
So much the United States with young people After School in the end is what?
Perhaps you have not heard of After School, of course, because it is currently only available in the United States. This is a social software use only high school students, teachers and parents can not be registered. Internet real-name registration need ID, and fill in their schools, authentication, real and effective, you can publish information and images on the internet.
On After School platforms, different users can find companion feature matching, for example, you want to see a movie, you can publish on the platform. "I want to see the movie XX" If someone points below "YES", you will be a successful match a. Cory told Bungle, this feature is very popular, a lot of people use every day. Libang Ge excited to hear that, think about After School can be a long time favorite goddess XX together, no, is watching XX movies, not by the admiration Bungle: both expressed willingness to face rejection while avoiding the cost of Zhennai artifact also.
Online about rice
After School is not the most interesting about the movies, but its anonymous publishing. Shy and quiet but fun children can anonymously post messages After School, the school can see.But there are many security risks published anonymously, this Cory answer is that all the background information will be posted anonymously reviewed, "the negative information harsh, bullying, threats, our attitude is zero tolerance when someone anonymous message, these messages need to through our first review, to be advertised. If the release of information out there that we could not review metaphor irony, so students do not like any of this message has a right to pull the black vote, he can report the information in this article offensive, everyone can see that after this message will be removed immediately. "Cory told Bungle, after School has a review team of about 100 people, located in the United States, the Philippines and Honduras, 24 * 7 uninterrupted review. Sensitive words filtered through the computer first, and then by the manual review process is very harsh.
After School Another highlight is that, unlike Twitter, Facebook or Twitter, users need to have a sufficient number of fans, the message will be widespread concern, no fans After School setting. No followers, no comparisons , the Reds and the most obscure school student posted a message platform to give the same attention. On this platform, each message, everyone is equal.
As can be seen, After School because of its closeness and private property, freedom of young people here to play, then do not worry about Valentine's Day in Facebook sent a message to express feelings about small, it was the parents onlookers laughed.
"We do not make money (Bungle surprised face), but there have been a lot of people want to advertise on our platform. But now we hope that the number of users continues to grow, the product better and better. It is hoped to do for adults people are a software used .Afterschool most valuable places that we can look into contact with many young people, gathered information for young people, such as they are discussing the movie, App, pop culture, this is difficult to do others to which we have many consultants have a relationship with hot issue on the platform, young people can get online counselors help. for example, you publish '' I'm frustrated '' at the platform, there will be online consultant Contact you, give you the solution and help. there are a lot of students through chat and consultants to get help. "Cory spoke to Bungle.
Online Counseling: how to tell my parents I'm gay?
Bungle in the chat process, Cory expressed his importance to the Chinese market, "my first trip to China will be a few days respectively in Hangzhou, Shanghai and Beijing, and chat with young people here to learn about them culture, hope someday be able to come to China. "
Chinese market want? Not so easy
But China does not want to come easy. After School financing $ 16 million last year, sources of funding are complex, investment institutions such as the United States cowboy ventures, there are some celebrities and basketball players, Chinese gold Waikiki is one of them. "Investors introduced me to Beijing, Shanghai friends, this time to China I will have a chat with them, to understand China's interests and tastes of young people, trying to find a partner in China, but also hope and China investors have cooperation. "In addition to Cory also said they would not relax the audit. Facebook said it wanted to come to China attempts has been very clear that Zuckerberg have done a lot of effort, but so far failed to work.
So stop with the United States as the representative of social software into the Chinese market to foreign factors in the end what is it?
Many users have also had many discussions to Facebook, for example, the main problems are concentrated in the relationship with the Chinese government, but the perspective is different, such as the following Netizen comments:
In theory, Facebook is not compatible with China's national conditions. If Facebook to make their own compatible, you have to make changes, but any changes will pose a problem: If you agree to abide by Chinese Facebook sensible rules and unspoken rules, it is necessary to make changes to the privacy policy, at least in the Chinese market, it can be arbitrarily betray users, as long as requested by the Government. However, the moral foundations Facebook will completely collapse, its influence is not a Chinese market, but its business foundation in the world. ( Know almost Sign keso Posted 2011-02-10)
Another view is that:
Do not be too idealistic. Money, in fact, small. Just pull aside freedom banner, the banner of the side pulled stable.British government had shelled Facebook: annual income of $ 360 million, the tax is zero.Currently, the US technology companies in tax avoidance in Europe, has led to discontent in many countries. France is pushing for the European Union, the implementation of new corporate income tax system, so that Google, Apple and Facebook and other companies must use the website (ie revenue sources takes place) the tax in place of Internet users.According to the new data to eMarketer, by 2014 the global digital ad spending will reach $ 146 billion, Google (31.1%) and Facebook (7.75%) is still the world's leading advertising sales business.Google and Facebook in the global mobile advertising market is still dominant, the total share of almost 60%. (Taro edit users know almost to 2015-12-10)
facebook Chinese version for a long time. I do not think facebook when entering the Chinese problem is when China entered the world problems. (Users know almost Gan Chun Posted 2011-03-11)
To summarize, Facebook into China can not be several reasons:
1 policy and political conflict2 user privacy protection3 Tax Issues4 voice contention problems
Above, you will also have to face the problem of After School.
