Matel has given Barbie a total makeover, and it's led to skyrocketing sales. The Indicator from Planet Money explores how having a more inclusive lineup of dolls was key to the company's success.
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Friday, 30 April 2021
loobobilly News: 'The Indicator From Planet Money' Investigates Barbie's Transformation
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Matel has given Barbie a total makeover, and it's led to skyrocketing sales. The Indicator from Planet Money explores how having a more inclusive lineup of dolls was key to the company's success.
Read more on NPR
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