Collect Data, Influence Votes: 'If Then' Traces The Genesis Of Data-Driven Politics In If Then, historian Jill Lepore tells the story of Simulmatics. Founded in 1959, the company's "people machine" used a computer program to predict the impact of various political messages. In If Then, historian Jill Lepore tells the story of Simulmatics. Founded in 1959, the company's "people machine" used a computer program to predict the impact of various political messages. Business
In If Then, historian Jill Lepore tells the story of Simulmatics. Founded in 1959, the company's "people machine" used a computer program to predict the impact of various political messages.
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