The Online Ad World Is Murky. A Group of Companies Wants to Fix That.

Sixteen companies are calling for more transparency from the likes of Google and Facebook, and setting their own example in hopes of a less expensive, more efficient system.Sixteen companies are calling for more transparency from the likes of Google and Facebook, and setting their own example in hopes of a less expensive, more efficient system. https://ift.tt/2ounrY4 The New York Times Sixteen companies are calling for more transparency from the likes of Google and Facebook, and setting their own example in hopes of a less expensive, more efficient system. https://ift.tt/2oq6A92 Sixteen companies are calling for more transparency from the likes of Google and Facebook, and setting their own example in hopes of a less expensive, more efficient system.
By STEVE LOHR from NYT Technology https://ift.tt/2oq6A92
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