After Popeyes introduced its new crispy fried chicken sandwich, it started a Twitter war. How did it blow up, and what does it mean for companies eager to capitalize on viral marketing?
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Friday 23 August 2019
loobobilly News: When A Chicken Sandwich Is Not Just A Chicken Sandwich
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After Popeyes introduced its new crispy fried chicken sandwich, it started a Twitter war. How did it blow up, and what does it mean for companies eager to capitalize on viral marketing?
Read more on NPR
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