Traditional advertising is on the decline, but billboards targeting Hollywood's elite are shining. Tech and entertainment companies have boosted spending to keep their brands in conspicuous places.
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Saturday, 21 April 2018
loobobilly News: On LA's Sunset Strip, A New Golden Age Of Billboards
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Traditional advertising is on the decline, but billboards targeting Hollywood's elite are shining. Tech and entertainment companies have boosted spending to keep their brands in conspicuous places.
Read more on NPR
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