The company hopes to sell consumers on the idea, launched a marketing campaign with slogans such as "Don't be a binner, have it for dinner!" and "It's not nice to get dumped."
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Monday, 4 December 2017
loobobilly News: To Cut Waste, U.K. Grocery Chain Will Sell Products Past 'Best Before' Dates
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The company hopes to sell consumers on the idea, launched a marketing campaign with slogans such as "Don't be a binner, have it for dinner!" and "It's not nice to get dumped."
Read more on NPR
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