The restaurant chain will close more than 130 locations this year. That's due to a drop in sales at franchises, and a rebranding that left core customers feeling alienated and confused.
Read more on NPR
Wednesday, 16 August 2017
loobobilly News: Applebee's Gives Up On Millennials After Failed Rebranding Efforts
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The restaurant chain will close more than 130 locations this year. That's due to a drop in sales at franchises, and a rebranding that left core customers feeling alienated and confused.
Read more on NPR
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