Samsung's new product the Bixby is a tough word to pronounce in some languages. NPR's Scott Simon speaks with marketing professor Barbara Kahn about considerations when picking a product name.
Read more on NPR
Saturday, 1 April 2017
loobobilly News: What Goes Into A Product Name?
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Samsung's new product the Bixby is a tough word to pronounce in some languages. NPR's Scott Simon speaks with marketing professor Barbara Kahn about considerations when picking a product name.
Read more on NPR
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